Facebook Aims to Woo Small-Business Owners

Facebook aims to woo small-business owners
Facebook is making a push for small-business users, hoping to woo more of them through an effort that includes an advertising-credits giveaway worth $10 million. The social network is working with major business groups to target small enterprises and educate them on benefits of advertising on the website and using it as a platform in marketing. The Wall Street Journal (tiered subscription model) (9/26)
How Google Analytics can improve your website
Information is key for small-business owners looking to improve their websites. Google Analytics can provide a number of metrics, including what your visitors are interested in -- and what they aren't. "Funneling resources to features that aren't captivating users is clearly not a smart business move, and Google Analytics can help you avoid making that mistake," Karlee Weinmann writes. The Business Insider (9/24)
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