Why you Can't Trust Studies that Tell you Whom your Customers Trust
Monday, March 28, 2011
Why you can't trust studies that tell you whom your customers trust
Trust is one of the most important issues in business, and all the marketing content in the world can't make customers trust you, Lisa Barone writes. She digs into the numbers from two seemingly conflicting studies about whom consumers trust. Her advice: "Be wary of studies and do your own research to understand who your particular audience takes its cues from." Small Business Trends (2/23)
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