Why you still need e-mail in the marketing mix

Some experts say social media can replace e-mail as a marketing tool, but Tyler Garns lists several factors that can tilt the decision in e-mail's favor. If you're targeting businesses or decision-makers who are 35 or older, for instance, social media takes a back seat. "Businesspeople still guard their email more closely than they do their social profiles," Garns writes. "So, if you want to do business with someone, use social media to get into their inbox." Small Business Trends (2/7)

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