Why societies need trust and how we can make it stronger

Trust is necessary for successful business and civil society, writes Douglas Todd. "Without trust, we wither. As individuals. And as cultures," he writes. But trust is under attack by forces such as corruption, marketing and wariness about other cultures, he argues. The Edmonton Journal (Alberta)/Vancouver Sun (3/16)

Would you hire Michael Vick as a celebrity endorser?

Choosing a celebrity -- especially a controversial one -- to endorse your product can be risky, but as Unequal Technologies found out, it can also pay off. After the small sports-equipment company became the first firm to sign an endorsement deal with Michael Vick after the NFL quarterback was released from jail, its sales increased 1,000%. But the decision wasn't made without substantial debate by the company's CEO and advisory board, some of which is detailed here. The Wall Street Journal/In Charge blog (4/14)

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