Why businesses should focus on keeping their customers

Many growing companies tend to focus their efforts on bringing in new customers, but it's essential for businesses to maintain the loyalty of the customers they already have, write Karl Stark and Bill Stewart of Avondale. "It's cheaper, easier, and more effective to retain current customers than it is to acquire new ones," they write. Inc.com (11/29)

Expert tips for picking Web-based software

When searching for Web-based software solutions, it's a good idea to talk with other people who have already used the software and to research the company's history, according to Costin Tuculescu of AnyMeeting.com. Compare the expected productivity gains of the software with its cost, recommends Michael Pesochinsky of GovernmentAuctions.org. Small Business Trends (11/29)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace