Tips for Creating a Trustworthy Website
Tips for creating a trustworthy website
Creating a website that customers can trust is essential for building your business, writes Katy Cowan, a PR professional. Potential customers will be wary of cheap-looking sites, so it's important to put some money toward creating a high-quality design, she writes. Businesses can also foster trust through testimonials and well-crafted "About" pages, she notes. The Guardian (London) (11/24)
Business owners should be wary of using crowdfunding sites to raise capital for a few reasons, writes Marcia Kaplan. The sites are generally geared toward raising money for specific projects, and there are legal barriers and other problems with offering equity in exchange for crowdfunding, she notes. "Having hundreds of equity investors means you will be answering to hundreds of bosses. That's time-consuming and costly to administer," she writes. Practical eCommerce (11/24)
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