The Brown Bag Lives On
Despite the improving economy, Americans have barely budged from their money-saving habits such as brown-bagging at lunchtime and buying generic products, according a Harris poll. That means small businesses need to emphasize value and earn the loyalty of current customers, Maria Valdez Haubrich writes. Also, look for "pockets of spenders," including older consumers who show less willingness to cut back. GrowSmartBusiness.com (4/7)
Are you networking right now? You should be
Small-business owners must always be on the lookout for potential clients -- or people who can connect with new clients -- and think about networking all day, every day, and weave it into all your day-to-day activities, Sheryl Johnson writes. She advises making a list of everyone you know, from your barber to your kids' friends' parents, and making sure they all know what you do. Entrepreneur.com (4/21)
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