Small Business Saturday gets more big-name boosters

The second annual Small Business Saturday event, founded last year by American Express, now has the support of online titans Facebook, Twitter and Google. The three technology giants are developing a free tool kit featuring free-advertising opportunities, a video-production tool as well as downloadable display content. The event boosted sales among participating small businesses 28% compared with the previous year's sales figures, according to American Express. BusinessNewsDaily.com (10/11)

5 steps to identifying the quality standards that really matter

Business owners might lose customers by focusing too hard on providing quality in the wrong aspects of their business, Jeff Haden writes. Citing the example of a car-repair business that meticulously cleans the vehicle interior without always providing good, timely repair service, Haden says owners should analyze what draws customers to their business and put energy into the quality of that aspect over others. "No business can choose to do everything -- just make sure that whatever you do is based on your customer's needs," he writes. BNET/Owners' Manual blog (10/11)

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