A mobile shopping site or app that's streamlined and easy to use is a key first step in succeeding in the fast-growing field of m-commerce, says Forrester Research's vice president and principal analyst Sucharita Mulpuru. Merchants should also take every opportunity to reinforce the message that mobile is a secure channel and build trust by offering payment options such as PayPal that allow shoppers to pay with systems they've already registered for and trust.

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