How to write a deal-closing e-mail

While in-person meetings and telephone calls are generally preferable forums for closing a business deal, a well-written e-mail can also work in some circumstances, writes Geoffrey James. An effective message should start by expressing your understanding of the prospect's problem, he recommends. It should go on to discuss the solution your company can provide and describe what sets your business apart from other organizations. Inc.com (12/1)

10 ways to establish trust with customers

Customers want the organizations they deal with to communicate clearly with them and make them feel appreciated, according to research by Chris Haliburton and Adine Poenaru. To build trust with consumers, companies should use transparent pricing practices and be willing to apologize for mistakes. CustomerThink (11/30)

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