How to win at the "crowdfunding" game

"Crowdfunding" is at least as old as the Statue of Liberty, but experts say social media is making the method faster and easier than ever. "What's different now is that you have access to so many more people than you otherwise would," says Erica Labovitz of IndieGoGo. Even so, more than 60% of funding efforts reportedly end unsuccessfully, and Labovitz and other participants in a recent panel say it takes a compelling vision and a clear plan for the money to move into the other 40%. ReadWriteWeb.com (2/8)

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