How to Use Daily Deals to Boost Your Business

How to use daily deals to boost your business
To make your interactions with daily-deal sites a success, get a firm grasp on your business' costs and be willing to haggle, Erik Sherman writes. "Many entrepreneurs mistakenly assume the daily-deal sites have a take-it-or-leave-it approach to business. ... But there's a lot of competition among the deal sites and none of them can afford to write off potential business," he writes. Inc.com (11/23)
Find the antidote to improve your company's culture
Research found many employees aren't engaged with their work, but companies can take steps to create a more positive culture, Christine Comaford writes. Business leaders can help to build emotional buy-in by mentoring employees and talking to them about the company. "Now you have a shared cause, you're on the same team, you’re safe and you belong together," she writes. Forbes (11/23)
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