How to Turn Around a Troubled Company
How to turn around a troubled company
It's easier to turn around a business that knows it's failing instead of one that doesn't, Howard Tullman said. When businesses are going under, the tendency is to want to spend more money on marketing, but it's important to make sure the product is high quality before doing so, he said. Inc.com (11/23)
Advertisers scale back on digital before year-end
Though ad spending this holiday season is continuing a trend toward digital, advertisers are curbing their plans for the latter half of this quarter, amid caution about the economic situation. Traditional online publishers are seeing the biggest pullback, especially by consumer packaged goods and retailing advertisers. Marketing focus also appears to be shifting to social media and mobile platforms. Advertising Age (tiered subscription model) (11/28)
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