How to run an ethical "cause marketing" campaign

Eric Schneiderman, the attorney general of New York, has helped to develop a series of recommendations for companies interested in "cause marketing" -- the practice of promising that some of a product's purchase price will go to charity. Companies should make it easy for customers to understand the specifics of the promotion and should inform the public about its outcome. Meanwhile, customers should be sure that such promotions mention specific charities. The Commercial Appeal (Memphis, Tenn.) (free registration) (11/24)

Tax-planning strategies for the end of the year

Uncertainty abounds about next year's tax rates, so business owners might want to act quickly to save as much as possible this year, writes Bill Harris, CEO of Personal Capital. It might be a good idea to accelerate dividend payments and distribute bonuses before the end of the year, he notes. Inc. online/Entrepreneurial Finance blog (free registration) (11/23)

What you should know about marketing and branding

You can enhance your company's branding and kick-start marketing efforts by developing a strategy, implementing it and reacting to unexpected events, writes Bryan Janeczko, founder of Wicked Start. "Your brand may actually change without your control or foresight and if it's in a positive direction, think about incorporating the changes into your brand," he recommends. SCORE Small Business Success Blog (11/21)

 

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