How to Hold On to Customers' Trust During a Business Disaster
How to hold on to customers' trust during a business disaster
To keep their customers' trust during a crisis, businesses have to be proactive about sharing their point of view, said Jonathan Bernstein of Bernstein Crisis Management. Before a business disaster strikes, create a plan and find backups for your suppliers, he said. Businesses should also prepare for online crises by establishing a strong Web presence that will allow them to get their message across and counterbalance negative opinions. Entrepreneur.com (11/8)
Focus on revenue to prioritize the people in your business life
Deciding whom and what to focus on is a crucial but difficult task for business owners, writes Jeff Haden. "If you're in doubt, here's a simple question to ask yourself: Does this directly generate revenue?" he writes. Make paying clients your first priority, followed by prospects, former customers and those who compliment you, he writes. CBS MoneyWatch (11/7)
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