How superior products, stellar service earn customers' trust, loyalty

Companies earn customer trust and loyalty by offering quality products and customer service, writes Alyson Stone. For example, Zappo's has earned her loyalty by being willing to correct its mistakes, but a makeup company's poor handling of its mess up made her look elsewhere. "I'm loyal to companies that make things easier for me -- and don't put up artificial barriers that aggravate me," she writes. CustomerThink (10/19)

3 tips for choosing the right insurance agent to protect your business

Odds are you aren't an insurance expert, so it's vital to find an insurance agent who can help you get the coverage you need to protect your business, insurance agent Ryan Hanley writes. Look for agents with experience who understand your industry, and make sure their attitude will help you to reach your insurance goals. Small Business Trends (10/19)

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