How Domino's scored business with its accountability-focused ad campaign

Domino's Pizza, which hit a record low stock price in 2008, has recovered thanks to an ad campaign that focuses on accountability and customer outreach and addresses consumers' problems with its products, including some people's complaints that they just didn't like the food. "That was a very new proposition, but it worked because it was delivered in a marketplace where trust had evaporated," said consultant Malcolm Knapp. Bloomberg Businessweek (10/17)

Why it might be a good time to sell your business

With the country's economic future uncertain, now might be the right time to sell your business, John Warrillow writes. Selling now will allow you to avoid the stresses of another possible downturn, dodge the avalanche of new businesses that will come as baby boomers retire and give you cash to invest in undervalued stocks, he writes. Inc.com (10/14)

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