Building trust is a challenge for any business that deals in information, mainly because people tend to be suspicious of large institutions and unfamiliar products, writes Google Chairman and Chief Executive Eric E. Schmidt. The best way to do this is by relying on transparency, because showing weakness is an easy way to endear yourself to consumers and competitors alike, he writes

Read the remainder of this article on Forbes

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace