Friends, trust and "community capital"

With trust in short supply, any company needs friends in order to create community capital, which "works both to enhance your company's reputation and to buffer against moments of wavering public perception," Mary Donohue writes. Friends create an aura of trust when they say nice things about your company -- things you can't say yourself without appearing self-serving. Financial Post (Canada)/FP Posted blog (3/16)

E-mail scam uses soldier's name to lure victims

BBB warns against an e-mail claiming to be from a U.S. soldier in Iraq that plays on readers' patriotism to scam them. BBB cautions consumers not to give personal or financial information to strangers offering large sums of money and gives examples of popular e-mail and traditional mail scams. ClipSyndicate/WAGA (Atlanta) (4/14)

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