Fast disclaimers can lead to distrust of lesser-known brands

A rapid-fire disclaimer at the end of an advertisement can inspire customers' distrust in the featured product -- unless the advertiser is well-known, found researchers at Northwestern University and Wake Forest University. Lesser-known brands should feature slower disclaimers in order build trust, they advised. "Speak slowly or carry a trusted brand," said Wake Forest marketing professor Kenneth C. Herbst. United Press International (6/2)

App lets small-business owners track spending on the go

Small-business owners who need help keeping track of their business spending may be able to get it from the Jot application for iPhones and Android devices. The free app provides text alerts when purchases are made with a Chase Ink credit card, the capability to view transactions on an account and the ability to adjust employees' spending limits from a smartphone. MobileCommerceDaily.com (6/2)

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