Consumers Trust Yellow Pages More Than Search Engines
Consumers trust Yellow Pages more than search engines, study finds
The print and online Yellow Pages are the most trusted sources of information for local shoppers, found a recent study. Though use of the print Yellow Pages has declined, it still beat online search engines for trust, accuracy and ease of use, the study conducted on behalf of the Local Search Association found. BusinessNewsDaily.com (6/27)
3 small-business lessons from the Dodgers' financial woes
The Los Angeles Dodgers, which filed for bankruptcy protection this week, offer a case study in what not to do for small businesses. The team's example shows the importance of keeping business finances separate from personal ones and of understanding the power of a franchisor, writes Jason Fell. Entrepreneur.com/The Daily Dose blog (6/28)
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