Build trust in your customers' reviews

Consumers know that brands are inherently biased toward their own products, Brett Hurt writes, so companies should be proactive about soliciting and promoting user-written reviews to boost their credibility. Use promotions to persuade your customers to write reviews and allow them to create profiles to increase their relatability. "As a brand, your job is to gather opinions, work to keep them positive ... and work to make those opinions more trustworthy to your shoppers," Hurt argues. Bazaarblog (3/2)

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