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Displaying blog entries 1-10 of 32

Brand yourself and your business simultaneously

by Samia S. Morgan


Brand yourself or brand the business? Dan Schawbel has tips for doing both at the same time. For instance, establish yourself as an expert in a field related to your business; then, every time you make a speech or give a media interview, your company gets a free plug. Also, knowing that potential customers will want to learn more about you, establish a blog or biographical website using your full name as the URL. That way, when customers Google your name, your own site will come at the top of the search results, helping you control the conversation.

Read more by visiting Entrepreneur.com

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

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Why increasing prices could be better for business than cutting them

by Samia S. Morgan


More small businesses are cutting prices than increasing them as the economic slowdown continues, according to data from the National Federation of Independent Business. But experts say lowering prices may not be the best tactic even if it pulls in more customers. Increasing prices even slightly can have a bigger effect on profit than lowering them, according to a study in the McKinsey Quarterly.

Read the rest of the article bu visiting The Wall Street Journal

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Feds seek to help merchants manage credit card fees

by Samia S. Morgan


The Justice Department has reached an agreement with Visa and MasterCard that could make it easier for merchants to fight back against high transaction fees by offering discounts to customers who use another form of payment. Two possible drawbacks: Merchants still can't tack on a fee for credit card use, and American Express has vowed to fight the Justice Department in court.

Read the rest of this article by visiting NYTimes.com/You're The Boss Blog

 

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

7 causes of data insecurity, and 15 ways to eliminate them

by Samia S. Morgan


Data-security problems can stem from accidental disclosure, intentional actions or lost or stolen property. The first line of defense is to hire people you trust, have a good security policy and use common sense, says Jennifer L. Schiff, but small-business owners should also inventory, isolate and encrypt sensitive data as well as protect laptops and mobile devices and be careful about where they are used.

Read the rest of this article by visiting Small Business Computing

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Does your credit card policy cost you customers?

by Samia S. Morgan


Some small businesses refuse to accept credit cards with high transaction fees, but does that really save them money? "When a customer hands you a charge card, you are engaged in one of the final elements of providing customer service," writes Jay Goltz, who suggests that many companies may lose repeat business when they tell a customer, "No, we want you to use a different card."

Read the rest of this article by visiting NYTimes.com/You're The Boss Blog

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Think before you go pink

by Samia S. Morgan


As pink appears on everything from football uniforms to bath soaps, BBB cautions consumers to watch out for potentially misleading donation information from companies and charities. Some firms may play on the hype and consumer empathy to boost profits while donating little or nothing to breast cancer causes. "If you can't verify the affiliation, don't expect your money to go to the cause," said BBB's Robert W.G. Andrew. 

Read the rest of this article by visiting ~ MyCentralOregon.com

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Why increasing prices could be better for business than cutting them

by Samia S. Morgan


More small businesses are cutting prices than increasing them as the economic slowdown continues, according to data from the National Federation of Independent Business. But experts say lowering prices may not be the best tactic even if it pulls in more customers. Increasing prices even slightly can have a bigger effect on profit than lowering them, according to a study in the McKinsey Quarterly.

Read the rest of the article bu visiting The Wall Street Journal

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Keep moving in the face of uncertainty

by Samia S. Morgan


In an uncertain economy, it's tempting to sit on your hands and see how things turn out. But small businesses can ill afford such inaction, writes Brett Nelson, who rounds up several experts for their advice on what you should be doing now. Among their tips: Focus on efficiency, launch a new product and invest in existing customers. 

Read the rest of this aricle by visiting Forbes

Read the article by visiting BusinessWeek.com/Today's Tip blog

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Make working with family work for your business

by Samia S. Morgan


Friends and family can make great employees, but they can also demoralize your workforce and damage personal relationships, experts say. They advise employers to meet regularly with these employees to keep performance goals clear. "It's hard to do because we're not used to having those types of conversations with families and friends," said Andrew Keyt, executive director of the Loyola University Chicago Family Business Center. 

Read the rest of this aricle by visiting ~ USA TODAY

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

SBA has money to lend this year, but 2011 looks uncertain

by Samia S. Morgan


Lending backed by the Small Business Administration was up for the fiscal year ended Sept. 30, with nearly 55,000 small businesses landing loans guaranteed by the government. Those loans were doled out in fits and starts as federal funding became available. We're now in another "start" period, thanks to $505 million in guarantees provided under the Small Business Jobs Act, but the latest program expires in January. 

Read the rest of this article bu visiting The Wall Street Journal

Samia Morgan is proud to be listed with the Better Business Bureau -
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Displaying blog entries 1-10 of 32

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Photo of Samia S. Morgan, Inc. Real Estate
Samia S. Morgan, Inc.
dba Samia Realty Group
BRE# 00967165
San Mateo CA 94403
650-678-3633