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Staging: Sell Your House for More Using This Hot Marketing Tool

by Samia S. Morgan

Staging a home for sale is one of the hottest topics in residential real estate. In today’s challenging property market, you want all the ammunition you can get to sell your home at top dollar--and sell it fast.

So what is staging? It’s literally showcasing your home in its absolute best light. You draw buyers’ attention to your home’s most appealing features--and skillfully divert their attention from those that are less-than-stellar.

In short, staging is creating visual “eye candy” that emphasizes your home’s positive features. It’s part art, part science--and all marketing. It can involve everything from fresh paint to clever carpentry, new lighting to new window treatments. And don’t forget the borrowed (or rented) furniture to define and enhance each room!

To see staging in action, watch an episode or two of
HGTV’s Designed To Sell

The Unsellables
The Stagers 

And for some simple staging techniques presented with tongue-in-check humor, see Top 10 Home-Staging Dos  and Top 10 Home-Staging Don’ts by Designed To Sell’s Donna and Shannon Freeman.

Should you try to stage your own home--or hire a professional? My real estate experience has taught me there are two essential staging tricks that every home seller can do:

• Clear it out. You have stuff--lots of stuff. And your house is overloaded with all that stuff. Go through each room and get rid of the clutter everywhere you see it. Your rooms will look bigger, more restful, and more inviting. And all you did was pick up!

• Clean it up. Make sure everything shines inside and out, from windows, floors and countertops inside to the deck, garage and yard outside. Pay particular attention to the kitchen and bath. A little well-applied elbow grease will go a long way in selling your home. And it’s free!

Do these two simple things, and you’re already ahead in the staging game.

But should you keep going and stage other aspects of your own home? That depends on whether you have the eye, the skill--and the objectivity. Can you put yourself in the buyer’s shoes and see your home as the buyer will see it--positive points and negative points? Are you prepared to tackle those negatives? Do you have the “designer’s eye” for color and other design elements? Do you have the technical skills to complete improvements?

Staging can definitely help sell your house for more if it’s done right, whether you do it on your own or you hire a professional stager. Your real estate agent will be happy to share staging ideas and recommend a professional, if needed. All you have to do is ask!

How to Make Small Rooms Look Bigger - Top Ten Tips

by Samia S. Morgan

When deciding to sell your home it is important to take the steps necessary to ensure that the rooms in your home are properly “staged” to appeal to prospective buyers. This may harder than expected as we all have rooms in our home that may be on the smaller side and hard to decorate. What can really be done with a small room?

 

Below is a list of ten tips to help you open up the small spaces in your home to appear larger and inviting to prospective buyers.

 

 

  1. The use of light colors such as pastels, neutrals and white are a better alternative to “bright” or dark colors.

 

  1. For your furniture, rugs, etc. you should select different shades and textures of the one color you select from above.

 

  1. Lighting is critical when trying to create an illusion of a larger space. Recessed lighting is ideal for smaller spaces. In the event that this option is too costly, torchiere lighting is a viable alternative as the light bounces off the ceiling and back into the room.

 

  1. Declutter the room.

 

  1. A light colored floor and ceiling will open up the room and make it appear larger.

 

  1. Mirrors are a must as they add dimension to the room by reflecting images, light and colors. Mirrors provide a “see through” feel to the room.

 

  1. Remove large bulky furniture from the room. One or two smaller pieces placed closer to the walls are better than one large piece of furniture in the middle of the room.

 

  1. Don’t clutter the walls with a collection of pictures. Replace the many pictures with one larger picture or painting.

 

  1. Take advantage of the view of your yard and bring the outside in by allowing prospective buyers to see out into your flowerbeds or gardens.

 

  1. Glass tables such as a dining table, end table or coffee table will maintain the “open” and airy feel in a small space.

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Photo of Samia S. Morgan, Inc. Real Estate
Samia S. Morgan, Inc.
dba Samia Realty Group
BRE# 00967165
San Mateo CA 94403
650-678-3633