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Displaying blog entries 1-10 of 26

Pops of Color

by Robyn Roehm Cannon

If you are interested in the full article, click here.

You Might Need to Rethink Your Retirement Plan

by Samia S. Morgan

You might need to rethink your retirement plan

Many business owners plan to sell their companies to fund their retirements, but this strategy doesn't always work out, Josh Patrick of Stage 2 Planning Partners writes. Consider setting up a qualified retirement plan and buying the real estate where your business is located, he advises, and plan carefully before initiating the sale of your company. The New York Times (tiered subscription model)/You're the Boss blog (9/20)

What to watch for when you review credit card offers

Be wary of credit card offers that come from issuers outside the U.S. or that guarantee you'll get a card no matter your financial history, cautions BBB. When reviewing offers, check out the companies on BBB's website, read the fine print and search for offers that don't come with an annual fee. The Idaho Statesman (Boise) (9/20)

How to build trust in your business' website

You can establish trust with visitors to your website in several ways, such as by sharing user-generated content and including customer reviews, according to an infographic created by Demandforce. You can also boost your credibility by including the logos of trusted organizations such as BBB if your company is a member. MediaBistro.com (9/17)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

4 Basic Elements of a Cash-Flow Statement

by Samia S. Morgan

4 basic elements of a cash-flow statement

Small-business owners might not enjoy reading them, but cash-flow statements can provide valuable information about your company, Nicole Fende of the Small Business Finance Forum writes. These statements typically track cash flow from several sources in addition to net change in cash. "Taking even 10 minutes a month to review this report will deliver insights on how all the money in your business is being spent, what really happened to your bank account balance, and if you need to pursue funding for business growth," she writes. B2C Marketing Insider (9/19)

What small businesses can expect from LinkedIn's new pages

In keeping with the overall upgrades LinkedIn has been making, the professional networking website's company page format has been revamped. Small businesses should take a peek at a sample of the new design -- which won't be publicly available until later in the year -- and prepare for changes in its visual presentation, right-hand navigation, content organization and news stream, advises Kevin Casey. Intuit Small Business Blog (9/18)

How to craft a B2B social media strategy

When it comes to social media, most business-to-business companies love LinkedIn -- but companies are missing out unless they're also active on other networks, John Nettles writes. A well-honed strategy uses content from one site -- a LinkedIn answer, say -- to inspire blog posts, tweets and other content across a range of networks. "Playing social networks off each other ... keeps content fresh and makes sure each network is working for the other," Nettles writes. RepCapitalMedia.com (9/19)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

BBB: Scheme Aimed at Grandparents is a Continuing Con

by Samia S. Morgan

BBB: Scheme aimed at grandparents is a continuing con

A common con in which someone calls a grandparent pretending to be a grandchild in trouble and in need of money is still going strong, according to BBB. The calls can be convincing, but it's important not to send any money unless you can verify the source of the calls. WPXI-TV (Pittsburgh) (9/17)

Small banks increased loan approvals in August, index shows

Small banks and alternative lenders increased loan approvals in August, while large banks and credit unions reduced lending, according to the Biz2Credit Small Business Lending Index. Small Business Administration lending programs are increasing small banks' approvals. Small Business Trends (9/18)

Advertising gets more trust when it's earned

Paid advertising may be one of the easier methods of advertising to schedule and control, but it's also the method consumers are least likely to trust, according to a recent Nielsen survey. They're much more likely to respond to "earned" advertising -- a recommendation made by someone they know -- with "owned" ads such as blogs and e-mail falling somewhere in between. To achieve the best results, you should not rely on any one method but instead creatively "combine your earned, owned, and paid forces," writes Marketing Pilgrim's Cynthia Boris. Marketing Pilgrim (9/17)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Get Your Customers to Pay Promptly

by Samia S. Morgan

Get your customers to pay promptly

It can be difficult to get your customers to pay on time, but there are ways to overcome this challenge, according to the Small Business Administration. Create a payment policy and think about implementing a fee for clients who pay late. If nothing else works, you might have to warn the client that you are prepared to take legal action. SCORE Small Business Success Blog (9/14)

Why you should trust marketing experts

As Apple's monumental success demonstrates, it's important to hire talented marketers and trust their judgment, John Follis writes. Apple's marketing agency actually had to convince Steve Jobs that "iMac" would be a good name, Follis notes. "It takes a certain amount of guts for any business owner to trust the ideas and direction of outside marketing experts, especially when there's no guarantee those ideas will work," he writes. Small Business Trends(9/13)

How to respond to dissatisfied customers on social media

Social media can provide valuable opportunities for businesses, but it's also a forum for feedback -- both positive and negative. Don't ignore customer criticisms, and try to respond to unhappy customers on the same social platform that they used, experts say. "Sometimes saying you are sorry is the least expensive solution to your problem," said Dave Carroll ofGripevine.com. Fox Business Small Business Center (9/14)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

How to Protect Your Business from White-Collar Crime

by Samia S. Morgan

How to protect your business from white-collar crime

In addition to protecting their businesses from robbers, company owners should also be wary of white-collar criminals who may engage in bribery, blackmail or other harmful behavior. Companies can help prevent white-collar crime by investing in IT security and performing background checks. B2C Marketing Insider (9/15)

How to get top dollar for your business

Business owners have to prepare early if they want to get as much money as possible when selling their companies. You might be able to boost the value of your business by training your employees and forming strong contracts with customers. You should be willing to wait until the timing is right to sell your company. Dynamic Business online (Australia) (9/13)

BBB: Beware of cellphone radiation scams

There isn't a clear answer to the question of whether cellphone use has adverse health effects, but be wary of companies that sell so-called "radiation shields," warns BBB. You can reduce your exposure to radiation by using a hands-free device, texting more frequently and making calls only when you have a strong signal, according to the Federal Trade Commission.The Jackson Sun (Tenn.) (9/13)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

How to Protect Your Business from White-Collar Crime

by Samia S. Morgan

How to protect your business from white-collar crime

In addition to protecting their businesses from robbers, company owners should also be wary of white-collar criminals who may engage in bribery, blackmail or other harmful behavior. Companies can help prevent white-collar crime by investing in IT security and performing background checks. B2C Marketing Insider (9/15)

How to get top dollar for your business

Business owners have to prepare early if they want to get as much money as possible when selling their companies. You might be able to boost the value of your business by training your employees and forming strong contracts with customers. You should be willing to wait until the timing is right to sell your company. Dynamic Business online (Australia) (9/13)

BBB: Beware of cellphone radiation scams

There isn't a clear answer to the question of whether cellphone use has adverse health effects, but be wary of companies that sell so-called "radiation shields," warns BBB. You can reduce your exposure to radiation by using a hands-free device, texting more frequently and making calls only when you have a strong signal, according to the Federal Trade Commission.The Jackson Sun (Tenn.) (9/13)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

The New Neutral

by Blake Miller

If you are interested in the full article, click here.

How Behavioral Cues are Linked to Trustworthiness

by Samia S. Morgan

How behavioral cues are linked to trustworthiness

A university study suggests that people tend to distrust others who exhibit a combination of certain visual cues, such as leaning away and touching themselves on the face. Study participants also considered a robot they interacted with to be less trustworthy if it performed these actions. The New York Times (tiered subscription model) (9/10)

A simple way to look at social media marketing

The field of social media marketing is inundated with buzzwords, but it doesn't have to be that complicated, writes Jody Ordioni of BRANDEmix. Instead, it's important to concentrate on whether people are following your brand and whether they are taking the actions you desire. "It doesn't matter if you have lots of fans or followers, or if they're interacting with you, if you're not ultimately getting the result you want," she writes. ERE.net (9/11)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

BBB: Be On the Lookout for Fake Groupon E-Mails

by Samia S. Morgan

BBB: Be on the lookout for fake Groupon e-mails

Unscrupulous individuals are sending out e-mails purporting to be from Groupon that include attachments with viruses, according to BBB. Spelling or grammar errors are one way to tell that an e-mail may be fraudulent; in this case, the fake Groupon e-mails misspell the word "discount." Avoid opening attachments unless you are sure of the identity of the sender.KJRH-TV (Tulsa, Okla.) (9/11)

How to get a handle on your company's finances

Now is the time to improve your financial-management practices by looking over your business plan and developing a written budget, Christian Oey writes. "You should review your budget on a monthly basis to ensure you're on track, but if cash flow seems tight, then do it more often." You should also look for opportunities to save money and make sure your books are in order, Oey writes. Dynamic Business online (Australia) (9/13)

 

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Displaying blog entries 1-10 of 26

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