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7 Answers to Your Questions on Facebook Marketing

by Samia S. Morgan

7 answers to your questions on Facebook marketing

Timing matters when it comes to Facebook marketing, according to a Momentus Media report. Interaction rates tend to be highest for posts made on weekends and from 2 p.m. to 5 a.m. -- also the times posts are least likely to be made. "[I]t only stands to reason that posting in off-peak hours means you'll gain more interaction from fans," writes Entrepreneur's Mikal Belicove. Entrepreneur.com/The Daily Dose blog (8/18)

Research: Consumers don't mind higher prices for "green" products

Customers say they'll pay 15% to 20% more for environmentally friendly products -- but only if the company selling them can prove they're as green as it claims, according to apparel-industry research by the University of Missouri. Researchers suggest companies put labels on products to tout their "green" features. BusinessNewsDaily.com (8/22)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

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Lies (and the Lying Liars Who Work for You)

by Samia S. Morgan

Lies (and the lying liars who work for you)

A study found that about half of workers will lie through their teeth for as little as $5, but that only 15% of people continue to lie if they're given a few minutes to reflect on their actions. That suggests most workers are on the fence when it comes to ethical questions, and it means companies can benefit from decision-making infrastructures that gently nudge workers to take the moral high road. "These decisions truly put people on the fence, and it is quite easy to fall off, one way or the other," the researchers note. SmartBrief/SmartBlog on Leadership (8/18)

The first step to saving for retirement: Choosing a plan

Picking the right retirement plan from a sea of options can be confusing, perhaps explaining why one report found the majority of small-business owners don't have IRAs or 401(k)s. Each plan has its own strengths and weaknesses; 401(k)s, for example, can carry steep fees but are a good investment option. Entrepreneur magazine (8/2011)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Some Contractors Lie About Energy Savings to Win Green Projects

by Samia S. Morgan

BBB: Some contractors lie about energy savings to win green projects

Several hundred people have written to BBB complaining of contractors who falsely promised energy savings from windmills and solar panels that actually produce little or no energy. "I think it's horrible that contractors take advantage of people who are trying to do good by the environment," said BBB's Paula Fleming. ClipSyndicate/WPRI-TV (Providence, R.I.)(8/18)

Small-business lending program unsuccessful in distributing cash

The Small-Business Lending Fund, a federal lending program set to expire in September, has only disbursed $1 billion out of an available $30 billion, according to the Treasury. Community banks have requested $11.6 billion from the fund, but the Fed has held up many of the applications, complained the Independent Community Bankers of America in a letter to the Fed. The Wall Street Journal (tiered subscription model)/In Charge blog (8/17)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Summer Color

by Caroline Ford

If you are interested in the article, click here.

Why You Shouldn't Try to Choose Between Social Media and E-Mail

by Samia S. Morgan

Why you shouldn't try to choose between social media and e-mail

Whether social media or e-mail is a better tool for engaging customers is a moot point because nowadays a good marketing strategy employs them both, writes Mark Schmulen. "E-mail remains the best way to get your message heard, but social media [is] the best way to get your message to spread," he explained. BusinessWeek.com/Today's Tip blog (8/15)

Tackling trust issues tied to employee-provided mobile devices

Companies can reduce costs by allowing employees to use their own mobile devices to conduct business, but the practice also brings up questions about liability and security, writes Ojas Rege of MobileIron. Businesses must set use policies that are not so restrictive they discourage employees from following them. "If the trust level of the personal device is so low that security requires extensive usage restrictions, the employee's personal mobile experience will be damaged," Rege writes. Yahoo!/Forbes (8/17)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Cyber Thieves Target Places Travelers Trust with Credit Card Info

by Samia S. Morgan

Cyber thieves target places travelers trust with credit card info

British insurance firm Willis Group Holdings says the greatest number of cyber-attacks last year targeted hotels, resorts and tour companies -- the very places that business travelers entrust with personal data and credit card information. "Large hotel chains are most vulnerable because hotel management companies may not be able to monitor how data is collected and stored at dozens or even hundreds of properties throughout the world," Hugo Martin writes. Los Angeles Times (8/14)

Does your business qualify to claim the R&D tax credit?

A wider range of businesses can claim the research and development tax credit than many realize, Karen Klein writes. "The rule of thumb is, if you have an engineer on staff, you probably have research and development expenses you should be capturing," said CPA Sean Haggard. Logging research time and holding on to documents such as diagrams are important for keeping tabs on research expenses, he said. Bloomberg Businessweek (8/16)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Build Trust With Customers Through More Personalized Communication

by Samia S. Morgan

Build trust with customers through more personalized communication

E-mail can be a valuable tool, but it's not good for building trust with potential consumers, writes executive coach Lenann McGookey Gardner. Instead, try communicating with a more personal touch, such as by leaving a voice mail or meeting in person. Business Review USA(8/11)

How to figure out what you can deduct from your home office

Determining what is tax deductible in a home office can be a headache, and there are no clear-cut answers. Because of the judgment calls involved, it's wise to rely on an accountant, Denise Abdun-Nur says. "In order to deduct an expense, it needs to be necessary in order to bring the business owner more profit, and ordinary, in the sense that other business owners would have the same expense. ... I didn't deduct the TV or iPod I have in my exclusively used home office, but someone who's more aggressive might have," tax preparer Jan Zobel said.Los Angeles Times (8/15)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

How to Make Your Website More Trustworthy

by Samia S. Morgan

How to make your website more trustworthy

In the untamed wilderness of the Internet, trust -– not the fancy flash animation on your site -- is your company's most valuable asset, writes Eric Wyatt. To reassure customers, keep your SSL certificate up to date, consider having your checkout system verified and make your privacy policy available on every page of your site, he writes. Technically Easy blog (8/2)

How the IRS distinguishes between contractors, full-time employees

Contracting out work instead of hiring full-time employees can help small-business owners save money by not having to withhold taxes or pay certain benefits; businesses should take care, however, to make sure they are classifying their workers correctly, writes management counselor Ron Consolino. Contractors must be allowed to determine when and where they work and have the freedom to pursue other clients, or else the Internal Revenue Service may view them as full-time employees and hit your small business with fines when you file your tax returns. Houston Chronicle (8/5)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Small businesses are often blamed when cybercriminals raid bank accounts

Small businesses' bank accounts, which have become prime targets for cybertheft by Eastern European organized gangs, typically aren't covered by insurance as personal accounts are. This means that small and midsize account holders are often held responsible for online thefts that they could have done little to prevent. According to Dell security expert Don Jackson, these types of accounts are losing a combined $1 billion a year to cybertheft. Bloomberg(8/4)

Battle over an Internet sales tax moves to Capitol Hill

The Main Street Fairness Act introduced in the Senate seeks to standardize the collection of state and local sales taxes on Internet purchases, but large online retailers such as eBay are opposing the law. The bill comes on the heels of a California law requiring a sales tax for certain online purchases that prompted Amazon to cut ties with affiliate companies in the state. The Wall Street Journal (tiered subscription model)/In Charge blog (8/5)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Into the Blue

by Blake Miller

If you are interested in the article, click here.

Displaying blog entries 1-10 of 27

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