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Displaying blog entries 1-10 of 11

Fast Disclaimers Can Lead to Distrust

by Samia S. Morgan

Fast disclaimers can lead to distrust of lesser-known brands

A rapid-fire disclaimer at the end of an advertisement can inspire customers' distrust in the featured product -- unless the advertiser is well-known, found researchers at Northwestern University and Wake Forest University. Lesser-known brands should feature slower disclaimers in order build trust, they advised. "Speak slowly or carry a trusted brand," said Wake Forest marketing professor Kenneth C. Herbst. United Press International (6/2)

App lets small-business owners track spending on the go

Small-business owners who need help keeping track of their business spending may be able to get it from the Jot application for iPhones and Android devices. The free app provides text alerts when purchases are made with a Chase Ink credit card, the capability to view transactions on an account and the ability to adjust employees' spending limits from a smartphone. MobileCommerceDaily.com (6/2)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace


How to Negotiate a "Green" Lease

by Samia S. Morgan

How to negotiate a "green" lease

Thinking of leasing space in an environmentally friendly building? Although rents in green buildings are 13% higher than average, the overall commercial market remains soft, leaving room for negotiation, Kelly Spors writes. Get an estimate on utility costs, for instance, and try to pay them yourself, separate from the rent. If the building is truly energy efficient, you should see lower utility bills, helping to offset those higher rents. Small Business Trends (5/5)

What you need to know about the new tip-credit rules

Businesses that have workers paid primarily in tips need to pay attention to new tip-credit rules that take effect this week. The regulation requires employers to notify employees in advance of the cash wage the employer will pay and the amount of the tip credit in addition to any changes that are made. Entrepreneur.com/Daily Dose blog (5/5)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Credit Situation is Better, But Far From Perfect

by Samia S. Morgan

Credit situation is better, but far from perfect

While data show that the small-business credit environment is improving, it's still not great. About 26% of small-business owners lack available credit, according to a National Small Business Administration report. That figure is down from 29% in July. Meanwhile, a Capital One Bank poll found 85% of owners were able to land the financing they need, up 15 percentage points from a year ago. The Wall Street Journal (tiered subscription model)/In Charge blog (5/4)

The top fraud risks your business faces

The most urgent security threats to your business include data breaches from poor networking choices and improper shredding practices, says Geoffrey Arone, the co-founder ofSafetyWeb.com. He also gives advice on combating identity theft, bank fraud and social engineering. BusinessNewsDaily.com (5/6)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Loan Approvals top 50%

by Samia S. Morgan

Led by small banks, loan approvals top 50%

Looking for a loan? Think small. Research from Greenwich Associates shows that about half the loans to small companies in the past 12 months were made by banks outside the top 20 -- a dramatic turnaround from a few years ago. With smaller banks loosening the purse strings, Greenwich found that entrepreneurs who applied for loans in the past 12 months were approved 57% of the time. The New York Times (tiered subscription model)/You're the Boss blog (4/30)

Marketing to a moving target

Looking for ways to reach customers on their mobile devices? John Arnold offers a list of 10 mobile-marketing channels -- text messaging, search, enablers and more -- designed to both "push" and "pull" on-the-go users. Entrepreneur.com/Finding Customers blog (5/5)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

5 Steps to Prevent Credit Fraud

by Samia S. Morgan

5 steps to prevent credit fraud

Credit fraud carries direct and indirect risks to businesses, from the financial hit when they have to reimburse customers and pay nonrefundable processing fees to the less-obvious loss of customer trust that can wear away at a brand's reputation over time. Sam Taute offers five tips to help companies prevent credit fraud, starting with identifying vulnerabilities in your systems and keeping databases and virus-protection software current. SmartBrief/SmartBlog on Leadership (5/4)

Tips for solving the profit problem

Fewer than 40% of small businesses reported profits or an increase in profits last year, according to the National Small Business Association. Patricia Sigmon says too many business owners watch income rather than profit and lack a formal budget to keep a rein on expenses. Another tip for boosting profit: Find a way to charge by subscription or retainer, helping to generate more consistent cash flow. Crain's New York Business/Executive Inbox blog (4/29)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

7 Simple Steps to Operating-Cost Savings

by Samia S. Morgan

7 simple steps to operating-cost savings

Running a small business can get expensive fast, but there are some easy steps to cost cutting, writes Christopher Null. Stop using expensive software and opt for free open-source applications such as OpenOffice. Rent equipment instead of buying it, and save travel money by using videoconferencing. PC World Business Center (4/27)

BBB gives high marks to online retailers that best respond to consumers' complaints

Some popular Internet retailers are earning high marks from BBB, including Amazon.com, Zappos and Overstock.com, each of which earned an A+ rating. While each company had plenty of complaints by customers, the vast majority of them were resolved to the customer's satisfaction. Other top grade earners included TigerDirect.com and NewEgg.com. KTVK-TV (Phoenix) (4/27)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Phone-App Developers Must Respect User Privacy

by Samia S. Morgan

Phone-app developers must respect user privacy -- or else

Phone-application developers must take user security seriously to succeed, Neil McAllister writes. With controversies over location tracking and security breaches, smartphone apps that track user data or access contact lists may be, at best, shunned by users, or at worst, the subject of lawsuits. InfoWorld/Fatal Exception blog (4/28)

4 types of customers and how to target them

To find customers, small businesses should break them down into four types and use specific techniques on each, writes John Arnold. Some of the most qualified customers include those who have bought substitute or similar goods and services or equivalent products. The best qualified customers, though, are those that have bought from your business in the past. These are the customers businesses must stay in contact with. Entrepreneur.com/Finding Customers blog (4/28)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Signs of a Trustworthy Tax Preparer

by Samia S. Morgan

Signs of a trustworthy tax preparer

As tax day approaches, it may be too late to make sure your tax preparer is qualified and trustworthy, but Eva Rosenberg gives tips on making sure your accountant has your best interests at heart. She says to watch out for stories of huge refunds and preparers offering results that are too good to be true, and to look for a preparer who is a member of a national organization that requires members to keep up with their education and be professionals. MarketWatch (4/12)

9 tips for better money management

Many small-business owners neglect the lessons of money management 101, such as paying bills on time every month and sending out invoices on time, Rhonda Abrams writes. She wrote that now, in the wake of tax season, is the perfect time to get your financial house in order and gives tips for making those checks easier to write next April. USA TODAY (4/22)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

3 Factors to Consider in Timing the Sale of Your Business

by Samia S. Morgan

3 factors to consider in timing the sale of your business

There are lots of factors beyond the balance sheet that will determine the selling price of your business, Barbara Taylor writes. For instance, an expected increase in capital-gains taxes after 2012 could eat into your take if you wait too long to sell. Supply and demand is another factor to consider, with baby boomer retirements likely to flood the market with businesses for sale, Taylor writes. The New York Times (tiered subscription model)/You're the Boss blog (4/7)

The 5 A's of a profitability culture

Employees need to understand that their jobs depend not just on sales and service, but on the company's profitability. Mary Goodman and Rich Russakoff suggest sharing financial data with employees -- profit margins, if not actual dollar figures -- in order to connect them with company targets. "Every employee needs to be invested with you in building and growing the company," they write, offering five tips for making that happen. BNET/The Money Dept. blog(4/21

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

How to Get Your Meals, Entertainment Write-Offs Right

by Samia S. Morgan

How to get your meals, entertainment tax write-offs right

Including a client or prospect in your night out isn't a surefire way to a tax deduction. "Essentially, the rules say: If you're having way too much fun, it's not a deductible expense," Bonnie Lee wrote. Her advice for writing off meals and entertainment includes keeping tabs on your guest list and keeping entertainment for clients simple, as well as being prepared to defend any deductions you take. Entrepreneur.com (4/7)

Why you must understand accounting even if you have a CPA

Business owners often have strong passion and drive, but they also must be able to manage day-to-day finances to survive, writes Jeanette Mulvey. Accountants can help with the big stuff, but she recommends business owners who can't tell accounts receivable from accounts payable take a class or read a book to start learning "the A,B,C's of your 1,2,3's" because in the end only you are responsible for making sure your business makes money. BusinessNewsDaily.com (4/25)

Samia Morgan is proud to be listed with the Better Business Bureau - 
BBB Accredited business since 03/01/1994

Your San Mateo Real Estate Advisor

BBB - TrustBrief - Advancing trust in the marketplace

Displaying blog entries 1-10 of 11

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Photo of Samia S. Morgan, Inc. Real Estate
Samia S. Morgan, Inc.
dba Samia Realty Group
BRE# 00967165
San Mateo CA 94403
650-678-3633