5 reasons market-research pros may be worth every dime

Internet tools allow you to conduct your own market research for little or no cost, but does that mean research pros are a waste of money? Marketing consultant Steve Letovsky argues that it takes real expertise to craft meaningful questions and to accurately interpret the results -- two things you may have difficulty accomplishing with a DIY approach. Besides, he says, technology has made the process quicker for the pros, too, resulting in fees that might be 50% lower than just a few years ago. Financial Post (Canada) (3/14)

3 things an angel wants to see

Not all businesses are likely candidates for angel investors, Tim Berry writes, because angels are looking for an experienced team, a realistic exit strategy and a scalable business model. That last requirement can be a little vague, but Berry has a rule of thumb: "Can you add sales without adding employees? That's a good clue to scalability." Planning Startups Stories blog (4/12)

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