3 advertising elements that trump creativity

Don't let the desire to be creative get in the way of communicating the three main elements of advertising, Ryan Caligiuri writes. No matter what, your advertisement should state the benefits of your product, give customers a reason to buy and include a simple, repeatable tagline. The Globe and Mail (Toronto) (6/24)

Advisers suggest 2 ways to plan for succession, retirement

Retirement and succession planning can be expensive for small-business owners. Experts here recommend two tactics that can help -- using a sale to a grantor trust and borrowing against the business to fund an annuity -- but aren't for every business owner. The Wall Street Journal (tiered subscription model) (6/25)

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